Greenville University Purchases Contemporary Music Center in Nashville

Greenville University is making an exciting investment in the future of the entertainment industry.

GU found a perfect fit with its mission and value for experiential learning by purchasing the Contemporary Music Center (CMC) to offer an immersive music industry experience in Nashville, Tennessee.

The CMC previously operated under the Council for Christian Colleges & Universities (CCCU), a higher education association of more than 180 Christian institutions, as one of their BestSemester programs (now CCCU GlobalEd). CCCU will continue to endorse CMC as a Christ-centered, off-campus study program for students of its member organizations.

“This pandemic has upended the way we all are doing business,” says CCCU President Shirley Hoogstra. “The CCCU no longer had the capacity to run nine programs, but we knew that each one had enriched the lives of thousands of students and, if possible, should continue. I believe the transfer of the Contemporary Music Program to Greenville University is a win-win for the CCCU and its membership.”

What is the Contemporary Music Center?

CMC, since 2001, has offered a semester long, 16-credit hour program that prepares college students for careers in the entertainment industry while living out their faith as Christ-followers. During the semester, 30 like-minded students live, work, and create music together in a facility that provides 24/7 access to world-class gear. All teaching faculty are active in the industry, and their real-world experiences keep the program relevant and practical. The program features three tracks of study: artist, business and technical. In the artist track, students write, record, and perform; business students manage, promote and market music, while the tech students handle all things technical, such as sound, lights, video and more. At the end of the semester, the students pack up equipment and begin a weeklong road tour, their final exam.

“This program is exceptional,” says Hoogstra. “CCCU students will still be able to gather together to learn, experiment and hone their music skills, all within a Christ-centered context. I am grateful that Greenville University has stepped forward and will continue to offer this program to interested students for decades to come.”

Expanding GU’s mission

GU President Suzanne Davis says the University has excelled in the region in fulfilling its mission. She felt it was time for GU to expand its reach into new markets.

“Greenville University is known for quality experiential education that empowers students for character and service,” Davis says. “I am excited about the acquisition of CMC, because it embraces the modality of experiential curriculum. CMC provides students with team-based, real world problem solving that cultivates the strengths of a multi-disciplinary team and produces students who are salt and light to a needy world. This is the same value GU holds.”

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